Productivity Awareness Week

Productivity Awareness Week 2- Coming This October

Last October, the National Competitiveness and Productivity Council (NCPC), in collaboration with Government of Saint Lucia launched the first annual Productivity Awareness Week. The main objective of the week was to cultivate and promote productivity awareness among individuals, enterprises and organisations throughout the nation – motivating and encouraging the populous to act in the interest of raising productivity levels throughout the country. In embracing the theme for the week ‘Enhancing Productivity Is Our Responsibility’ the council focused on engaging every citizen, encouraging them to be a part of the event.

Productivity Awareness Week 2014 hosted a range of activities which included participation from both the private and public sectors, civil society and the youth. The event was able to get the nation thinking about productivity collectively, whilst also encouraging each individual to consider their respective roles in making the nation more productive.

Moving forward a year later, the council’s aim is to repeat the success of the first annual event. This year Productivity Awareness Week is set to take place from 12th – 16th October. Re-introducing the theme ‘Enhancing Productivity Is Our Responsibility’, organisers have said that this year’s event will provide a continuation of last year’s activity.

Geraldine Bicette- Joseph, Marketing Analyst at the NCPC states-

‘Last year, activities for the week centred on fostering an awareness of productivity throughout the nation,  stimulating discussions centred around the measures that can be taken to enhance productivity within the current economic climate (within both the public and private sectors), and the process of inculcating a mind-set change in our citizens. This year the NCPC are set to centre on meeting these objectives once again but this time around we also wish to provide citizens with avenues where linkages can be made allowing them to increase their own productivity.’

She continues, ‘We are being very ambitious this time around, whereas we are attempting to touch as many communities as we possibly can within Saint Lucia. We will be educating all on the concepts of productivity and competitiveness and also offering them a helping hand in trying to further their own productivity goals whilst they move towards achieving a competitive edge.’

‘We are extremely excited about the activities and the potential that each one harbours in allowing participants to meet their productivity goals. There are many activities open to the public and we encourage all who are interested to visit our website, our Facebook page or to simply contact us to find out more and to participate in the scheduled activities of the week.’


Activities to be found on this year’s calendar include a secondary schools productivity tour, a search for competitiveness radio competition, a competitiveness enrichment seminar, a primary schools productivity fair, productivity sessions with the Mini Bus Association, a young entrepreneur’s networking mixer and a host of media events and appearances.



Productivity Awareness Week 2014 was held from 13th October – 18th October 2014. The week was an initiative of the Government of Saint Lucia in collaboration with the National Competitiveness and Productivity Council (NCPC). The main objective of the week was to cultivate and promote productivity awareness among individuals, enterprises and the nation – stirring, motivating and encouraging them to act in the interest of higher productivity. In embracing the theme for the week ‘Enhancing productivity is our responsibility’ the council believed that every citizen would be encouraged to be a part of the event,and although in its infant stages, this main objective was indeed met.

NCPC Communications Specialist Geraldine Bicette-Joseph commented, ‘Response to the week was overwhelming. Attendance to our forums exceeded all expectations, with all attendees commenting that they had indeed gained a lot from the activity. We were also taken aback by the many organisations that came on board as sponsors; they included Consolidated Foods Ltd, Government of Saint Lucia, Compete Caribbean Program, World Bank, Fast Cash, Bay Gardens Hotel, St. Lucia Helicopters, Tomar Driving School, ECFH, Digicel, Unicomer, TEPA and Sandals Halcyon. We are so appreciative of their support and backing. In addition, the many speakers who addressed those who attended the forums, either by way of success stories or presentations- they gave so much to the week and asked for so little in return. We are truly grateful to them all.’

During the weeks official opening ceremony, Prime Minister, The Honourable Dr Kenny Anthony reference the NCPC’s work over the last year.

‘The NCPC have undertaken an exercise to measure productivity levels in Saint Lucia for the period 2000 – 2013 at the macro level in the first instance. Based on the report, productivity levels in Saint Lucia is on the decline where it fell by 6.0 per cent in 2012 and by 3.0 per cent in 2013. Their report also suggests that our levels of productivity are below those of other small states that Saint Lucia was benchmarked against.’

‘Having said this, our levels are better than some of our counterparts, however we have stagnated a bit while they are on an upswing trend. If we do nothing, they will also surpass us. One of the best ways of improving productivity is by measuring it as it provides a quantitative and qualitative evidence of where you are, helps set targets and provide the impetus to improve on productivity growth. I therefore congratulate the NCPC for starting this process.’

‘As a nation, we must become more accountable and have the willingness to implement tasks that are assigned and not pass the buck. We need to be able to set targets and work towards achieving them and to constantly follow up to ensure that progress is being made. We need persons willing to be leaders and managers and provide the direction necessary to ensure that we remain on target.’

He went on to say, ‘Let us take advantage of this week, and lets be productive….let this be the start of a continuous journey.’

‘I challenge each of you here to implement an activity that leads to productivity improvement starting today and see the results in a week, a month and even a year’s time.’


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